Has anyone ever said this to you before? Friends, spouses, parents? You come up with a killer idea, it seems like a total no-brainer, and when you share it, you hear:
“IF IT WAS SO EASY, EVERYONE WOULD BE DOING IT.”
Okay. Yes, this might be true. But what if EVERYONE thinks that EXACT same thought about that EXACT same activity? Wouldn’t that mean that NO ONE would ever try to do it — because they think it’s too easy?! But what if it really IS that easy?!
And why about the stock market? Can we apply this same level of thinking to trading? And how we feel about trading. Before we go any further, ask yourself this: Is trading easy?
In TRADING IN THE ZONE Mark Douglas writes about this very same concept. He told a story about a man who took a bunch of twenty dollar bills and headed downtown with a large sign that read:
FREE MONEY — ASK FOR WHAT YOU NEED.
And he was serious. He was prepared to hand out money to anyone who asked. No matter how much they asked for. And guess what…?
No one asked for anything! Not a single freaking penny!
Downtown. Middle of lunch. Busy downtown sidewalk and no one asked for a single penny. Well, that’s not entirely true. One guy asked for a quarter. For the bus. And he got it.
He could have asked for more.
And got it.
He asked for the bare minimum.
What about you? Would you have approached this guy? Would you have asked? He wasn’t dressed like a homeless man and he didn’t look like a criminal. So why didn’t anyone ask for money? Well, I’ll tell you why…
What about how you feel about making money in the stock market? Is trading easy? Or is it hard? What do you think? And more importantly, do you believe that what you think has impact on how you act?
We have been so hardwired to believe that there’s no such thing as a free lunch. That work is hard and that money is difficult to come by. We have also been taught that trading the markets are hard. That 90% of traders fail. That “if it were so easy, everyone would be doing it”.
In the stock market, I agree, it’s very easy to loose your money. If this is the case, why can’t we also say: In the market it’s very easy to make money?
Why can’t we say that? Let’s try it again.
In the market, it’s easy to make money.
In fact, it’s so easy that no one else is doing it.